Successful Business Models That Promote The Growth of Churches Through Music
SUCCESSFUL BUSINESS MODELS THAT PROMOTE THE GROWTH OF CHURCHES THROUGH MUSIC: A QUALITATIVE EXPLORATORY CASE STUDY
Charles A. Kelly
The purpose of this qualitative multiple-case exploratory study was to explore best practice approaches of successful church music programs and try to understand what those church leaders did to increase congregational membership size through music. The study focused on the shared engagement of successful worship teams, pastors, church board members, worship leaders, key congregation members, and key volunteers, as it pertained to the music programs of three churches in the Southern California Inland Empire area.